Paid Media & Performance in Gomez Palacio
With 301,742 residents, Gomez Palacio is one of Durango's major commercial centres. It falls squarely inside Torreon's economic orbit, 5 km away, competing for the same digital audience.
Of Gomez Palacio's 85,176 households, 54.6% have a home internet connection. That puts it 3.6 points below the 58.2% average across Durango. 39.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 164,701 reachable people online in Gomez Palacio — a market tight enough that geo-targeting stays precise and spend doesn't leak.