Paid Media & Performance in Penjamo
Penjamo is a city of 43,249 in Guanajuato. Leon de los Aldama lies 77 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Penjamo's 10,922 households, 46.5% have a home internet connection. That puts it 14.3 points below the 60.8% average across Guanajuato. 36.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 20,092 reachable people online in Penjamo — a market tight enough that geo-targeting stays precise and spend doesn't leak.