Paid Media & Performance in Salamanca
With 160,682 residents, Salamanca is one of Guanajuato's major commercial centres. Leon de los Aldama lies 79 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Salamanca's 45,419 households, 70.4% have a home internet connection. That puts it 9.6 points above the 60.8% average across Guanajuato. 48.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 113,156 reachable people online in Salamanca — a market tight enough that geo-targeting stays precise and spend doesn't leak.