Paid Media & Performance in Villagran
Villagran is a city of 28,109 in Guanajuato. Santiago de Queretaro lies 64 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Villagran's 7,058 households, 47.7% have a home internet connection. That puts it 13.1 points below the 60.8% average across Guanajuato. 36.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 13,421 reachable people online in Villagran — a market tight enough that geo-targeting stays precise and spend doesn't leak.