Paid Media & Performance in Cortazar
Cortazar is a city of 69,371 in Guanajuato. Santiago de Queretaro lies 61 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Cortazar's 18,096 households, 52.4% have a home internet connection. That puts it 8.4 points below the 60.8% average across Guanajuato. 39.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 36,342 reachable people online in Cortazar — a market tight enough that geo-targeting stays precise and spend doesn't leak.