Paid Media & Performance in Celaya
With 378,143 residents, Celaya is one of Guanajuato's major commercial centres. Santiago de Queretaro lies 45 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Celaya's 108,515 households, 65.9% have a home internet connection. That puts it 5.1 points above the 60.8% average across Guanajuato. 50.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 249,052 reachable people online in Celaya — a market tight enough that geo-targeting stays precise and spend doesn't leak.