Paid Media & Performance in Jaral del Progreso
Jaral del Progreso is a city of 21,756 in Guanajuato. Santiago de Queretaro lies 74 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Jaral del Progreso's 5,401 households, 29.4% have a home internet connection. That puts it 31.4 points below the 60.8% average across Guanajuato. 27.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 6,401 reachable people online in Jaral del Progreso — a market tight enough that geo-targeting stays precise and spend doesn't leak.