Paid Media & Performance in Yuriria
Yuriria is a city of 25,845 in Guanajuato. Morelia lies 57 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Yuriria's 6,999 households, 42.8% have a home internet connection. That puts it 18 points below the 60.8% average across Guanajuato. 35.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,060 reachable people online in Yuriria — a market tight enough that geo-targeting stays precise and spend doesn't leak.