Paid Media & Performance in Salvatierra
Salvatierra is a city of 35,401 in Guanajuato. Morelia lies 66 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Salvatierra's 10,168 households, 48.6% have a home internet connection. That puts it 12.2 points below the 60.8% average across Guanajuato. 37.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 17,189 reachable people online in Salvatierra — a market tight enough that geo-targeting stays precise and spend doesn't leak.