Paid Media & Performance in San Miguel de Allende
San Miguel de Allende is a city of 72,452 in Guanajuato. Santiago de Queretaro lies 48 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of San Miguel de Allende's 19,426 households, 77% have a home internet connection. That puts it 16.2 points above the 60.8% average across Guanajuato. 56.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 55,810 reachable people online in San Miguel de Allende — a market tight enough that geo-targeting stays precise and spend doesn't leak.