Paid Media & Performance in San Miguel de Allende
San Miguel de Allende is a city of 72,452 in Guanajuato. Santiago de Querétaro is 48 km away. That's close enough for some customers to compare, but searches that name San Miguel de Allende are where you need to show up first.
Of San Miguel de Allende's 19,426 households, 77% have a home internet connection. That's 16.2 points above the 60.8% average across the Guanajuato cities we cover. Only 56.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 56,000 people live in connected households in San Miguel de Allende. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
