Paid Media & Performance in San Jose de Iturbide
San Jose de Iturbide is a city of 27,593 in Guanajuato. Santiago de Queretaro lies 45 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of San Jose de Iturbide's 7,495 households, 67.7% have a home internet connection. That puts it 6.9 points above the 60.8% average across Guanajuato. 48.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 18,676 reachable people online in San Jose de Iturbide — a market tight enough that geo-targeting stays precise and spend doesn't leak.