A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Luis de la Paz, Guanajuato

Data-driven advertising that maximizes every dollar and scales profitable growth.

Guanajuato, Mexico

Paid Media & Performance in San Luis de la Paz

San Luis de la Paz is a city of 51,894 in Guanajuato. Santiago de Querétaro is 80 km away. That's close enough for some customers to compare, but searches that name San Luis de la Paz are where you need to show up first.

Of San Luis de la Paz's 12,661 households, 61.6% have a home internet connection. Only 41% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 32,000 people live in connected households in San Luis de la Paz. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

San Luis de la Paz in numbers

51,894 Population 15th in Guanajuato
31,974 Estimated online audience residents in connected households
61.6% Households online 7,801 households
80 km Nearest large city Santiago de Querétaro

Source: INEGI, Censo de Población y Vivienda 2020.

San Luis de la Paz and its area

San Luis de la Paz has 61.6% of households online, against 67.7% in San José de Iturbide (36 km away) and 69.4% in Dolores Hidalgo Cuna de la Independencia Nacional (45 km away). The average across the Guanajuato cities we cover is 60.8%. If you also sell in San José de Iturbide, Dolores Hidalgo Cuna de la Independencia Nacional and San Miguel de Allende, all within 49 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San Luis de la Paz, not assumptions about "the Mexican market".

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We size the real audience: 12,661 households, 61.6% of them online.

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We compare your city with the rest of the Bajío, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Luis de la Paz?

We estimate about 32,000 people live in households with internet in San Luis de la Paz: 61.6% of 12,661 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Luis de la Paz or include nearby towns?

It depends on whether you serve them. The closest on our list are San José de Iturbide (36 km, 27,593 residents), Dolores Hidalgo Cuna de la Independencia Nacional (45 km, 67,101 residents) and San Miguel de Allende (49 km, 72,452 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Luis de la Paz?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Luis de la Paz, 41% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Luis de la Paz?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Luis de la Paz and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Luis de la Paz?

Tell us what you sell and where. We'll reply with what we'd do first in San Luis de la Paz, and what isn't worth paying for.

Request a proposal

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