A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Felipe, Guanajuato

Data-driven advertising that maximizes every dollar and scales profitable growth.

Guanajuato, Mexico

Paid Media & Performance in San Felipe

San Felipe is a city of 32,831 in Guanajuato. León de los Aldama is 63 km away. That's close enough for some customers to compare, but searches that name San Felipe are where you need to show up first.

Of San Felipe's 8,136 households, 56.9% have a home internet connection. That's 3.9 points below the 60.8% average across the Guanajuato cities we cover. Only 37.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 19,000 people live in connected households in San Felipe. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

San Felipe in numbers

32,831 Population 21st in Guanajuato
18,667 Estimated online audience residents in connected households
56.9% Households online 4,626 households
63 km Nearest large city León de los Aldama

Source: INEGI, Censo de Población y Vivienda 2020.

San Felipe and its area

San Felipe has 56.9% of households online, against 69.4% in Dolores Hidalgo Cuna de la Independencia Nacional (47 km away) and 70.8% in Guanajuato (52 km away). The average across the Guanajuato cities we cover is 60.8%. If you also sell in Dolores Hidalgo Cuna de la Independencia Nacional, Guanajuato and Marfil, all within 53 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San Felipe, not assumptions about "the Mexican market".

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We size the real audience: 8,136 households, 56.9% of them online.

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We compare San Felipe with León de los Aldama, 63 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Felipe?

We estimate about 19,000 people live in households with internet in San Felipe: 56.9% of 8,136 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Felipe or include nearby towns?

It depends on whether you serve them. The closest on our list are Dolores Hidalgo Cuna de la Independencia Nacional (47 km, 67,101 residents), Guanajuato (52 km, 70,068 residents) and Marfil (53 km, 33,184 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Felipe?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Felipe, 37.9% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Felipe?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Felipe and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Felipe?

Tell us what you sell and where. We'll reply with what we'd do first in San Felipe, and what isn't worth paying for.

Request a proposal

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