Paid Media & Performance in San Felipe
San Felipe is a city of 32,831 in Guanajuato. Leon de los Aldama lies 63 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of San Felipe's 8,136 households, 56.9% have a home internet connection. That puts it 3.9 points below the 60.8% average across Guanajuato. 37.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 18,667 reachable people online in San Felipe — a market tight enough that geo-targeting stays precise and spend doesn't leak.