Paid Media & Performance in El Salto
El Salto is a city of 27,876 in Jalisco. It falls squarely inside Tlaquepaque's economic orbit, 19 km away, competing for the same digital audience.
Of El Salto's 7,883 households, 51.7% have a home internet connection. That puts it 17.3 points below the 69% average across Jalisco. 37.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 14,417 reachable people online in El Salto — a market tight enough that geo-targeting stays precise and spend doesn't leak.