Paid Media & Performance in Tonala
With 442,440 residents, Tonala is one of Jalisco's major commercial centres. It falls squarely inside Tlaquepaque's economic orbit, 7 km away, competing for the same digital audience.
Of Tonala's 114,014 households, 62.9% have a home internet connection. That puts it 6.1 points below the 69% average across Jalisco. 40.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 278,462 reachable people online in Tonala — a market tight enough that geo-targeting stays precise and spend doesn't leak.