Paid Media & Performance in Tlaquepaque
Tlaquepaque is one of Mexico's largest urban markets, home to 650,123 people. It sits within the municipality of San Pedro Tlaquepaque, which totals 687,127 residents. It is the 30th largest market we cover in Mexico. It forms a single conurbation with Guadalajara, 6 km away, so digital competition here is metro-wide rather than municipal.
Of Tlaquepaque's 174,792 households, 66.3% have a home internet connection. That puts it 2.7 points below the 69% average across Jalisco. 47.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 431,161 reachable people online in Tlaquepaque — a market tight enough that geo-targeting stays precise and spend doesn't leak.