A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Tlaquepaque

Data-driven advertising that maximizes every dollar and scales profitable growth.

Jalisco, Mexico

Paid Media & Performance in Tlaquepaque

Tlaquepaque is one of Mexico's largest urban markets, home to 650,123 people. It sits within the municipality of San Pedro Tlaquepaque, which has 687,127 residents. It's the 30th largest market we cover in Mexico. It forms one metro area with Guadalajara, 6 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Tlaquepaque's 174,792 households, 66.3% have a home internet connection. That's 2.7 points below the 69% average across the Jalisco cities we cover. Only 47.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 431,000 people live in connected households in Tlaquepaque. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Tlaquepaque in numbers

650,123 Population 3rd in Jalisco
431,161 Estimated online audience residents in connected households
66.3% Households online 115,922 households
6 km Nearest large city Guadalajara

Source: INEGI, Censo de Población y Vivienda 2020.

Tlaquepaque and its area

Tlaquepaque has 66.3% of households online, against 75.3% in Guadalajara (6 km away) and 62.9% in Tonalá (7 km away). The average across the Jalisco cities we cover is 69%. If you also sell in Guadalajara, Tonalá and Las Pintas, all within 7 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Tlaquepaque, not assumptions about "the Mexican market".

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We size the real audience: 174,792 households, 66.3% of them online.

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We compare your city with the rest of western Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Tlaquepaque?

We estimate about 431,000 people live in households with internet in Tlaquepaque: 66.3% of 174,792 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Tlaquepaque or include nearby towns?

It depends on whether you serve them. The closest on our list are Guadalajara (6 km, 1,385,621 residents), Tonalá (7 km, 442,440 residents) and Las Pintas (7 km, 42,576 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Tlaquepaque?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Tlaquepaque, 47.9% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Tlaquepaque?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Tlaquepaque and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Tlaquepaque?

Tell us what you sell and where. We'll reply with what we'd do first in Tlaquepaque, and what isn't worth paying for.

Request a proposal

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