Paid Media & Performance in Guadalajara
Guadalajara is one of Mexico's largest urban markets, home to 1,385,621 people. It's the 7th largest market we cover in Mexico. It forms one metro area with Tlaquepaque, 6 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Guadalajara's 398,542 households, 75.3% have a home internet connection. That's 6.3 points above the 69% average across the Jalisco cities we cover. Only 56.2% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 1 million people live in connected households in Guadalajara. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.