Paid Media & Performance in Guadalajara
Guadalajara is one of Mexico's largest urban markets, home to 1,385,621 people. It is the 7th largest market we cover in Mexico. It forms a single conurbation with Tlaquepaque, 6 km away, so digital competition here is metro-wide rather than municipal.
Of Guadalajara's 398,542 households, 75.3% have a home internet connection. That puts it 6.3 points above the 69% average across Jalisco. 56.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 1,042,913 reachable people online in Guadalajara — a market tight enough that geo-targeting stays precise and spend doesn't leak.