Paid Media & Performance in Zapopan
Zapopan is one of Mexico's largest urban markets, home to 1,257,547 people. It's the 8th largest market we cover in Mexico. It forms one metro area with Guadalajara, 7 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Zapopan's 363,503 households, 77.3% have a home internet connection. That's 8.3 points above the 69% average across the Jalisco cities we cover. Only 62.6% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 972,000 people live in connected households in Zapopan. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.