Paid Media & Performance in Zapopan
Zapopan is one of Mexico's largest urban markets, home to 1,257,547 people. It is the 8th largest market we cover in Mexico. It forms a single conurbation with Guadalajara, 7 km away, so digital competition here is metro-wide rather than municipal.
Of Zapopan's 363,503 households, 77.3% have a home internet connection. That puts it 8.3 points above the 69% average across Jalisco. 62.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 972,302 reachable people online in Zapopan — a market tight enough that geo-targeting stays precise and spend doesn't leak.