Paid Media & Performance in Ciudad Nezahualcóyotl
Ciudad Nezahualcóyotl is one of Mexico's largest urban markets, home to 1,072,676 people. It sits within the municipality of Nezahualcóyotl, which has 1,077,208 residents. It's the 11th largest market we cover in Mexico. It forms one metro area with Chimalhuacán, 8 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Ciudad Nezahualcóyotl's 297,930 households, 68.7% have a home internet connection. That's 3 points above the 65.7% average across the México cities we cover. Only 46.7% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 737,000 people live in connected households in Ciudad Nezahualcóyotl. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
