Paid Media & Performance in Ciudad Nezahualcoyotl
Ciudad Nezahualcoyotl is one of Mexico's largest urban markets, home to 1,072,676 people. It sits within the municipality of Nezahualcoyotl, which totals 1,077,208 residents. It is the 11th largest market we cover in Mexico. It forms a single conurbation with Chimalhuacan, 8 km away, so digital competition here is metro-wide rather than municipal.
Of Ciudad Nezahualcoyotl's 297,930 households, 68.7% have a home internet connection. That puts it 3 points above the 65.7% average across Mexico. 46.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 736,605 reachable people online in Ciudad Nezahualcoyotl — a market tight enough that geo-targeting stays precise and spend doesn't leak.