A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Ciudad Nezahualcóyotl

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in Ciudad Nezahualcóyotl

Ciudad Nezahualcóyotl is one of Mexico's largest urban markets, home to 1,072,676 people. It sits within the municipality of Nezahualcóyotl, which has 1,077,208 residents. It's the 11th largest market we cover in Mexico. It forms one metro area with Chimalhuacán, 8 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Ciudad Nezahualcóyotl's 297,930 households, 68.7% have a home internet connection. That's 3 points above the 65.7% average across the México cities we cover. Only 46.7% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 737,000 people live in connected households in Ciudad Nezahualcóyotl. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Ciudad Nezahualcóyotl in numbers

1,072,676 Population 2nd in México
736,605 Estimated online audience residents in connected households
68.7% Households online 204,588 households
8 km Nearest large city Chimalhuacán

Source: INEGI, Censo de Población y Vivienda 2020.

Ciudad Nezahualcóyotl and its area

Ciudad Nezahualcóyotl has 68.7% of households online, against 63.3% in Los Reyes Acaquilpan (7 km away) and 50.9% in Chimalhuacán (8 km away). The average across the México cities we cover is 65.7%. If you also sell in Los Reyes Acaquilpan, Chimalhuacán and La Magdalena Atlicpac, all within 8 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Ciudad Nezahualcóyotl, not assumptions about "the Mexican market".

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We size the real audience: 297,930 households, 68.7% of them online.

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We compare your city with the rest of central Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Ciudad Nezahualcóyotl?

We estimate about 737,000 people live in households with internet in Ciudad Nezahualcóyotl: 68.7% of 297,930 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Ciudad Nezahualcóyotl or include nearby towns?

It depends on whether you serve them. The closest on our list are Los Reyes Acaquilpan (7 km, 84,298 residents), Chimalhuacán (8 km, 703,215 residents) and La Magdalena Atlicpac (8 km, 31,275 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Ciudad Nezahualcóyotl?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Ciudad Nezahualcóyotl, 46.7% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Ciudad Nezahualcóyotl?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Ciudad Nezahualcóyotl and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Ciudad Nezahualcóyotl?

Tell us what you sell and where. We'll reply with what we'd do first in Ciudad Nezahualcóyotl, and what isn't worth paying for.

Request a proposal

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