Paid Media & Performance in Chimalhuacan
Chimalhuacan is one of Mexico's largest urban markets, home to 703,215 people. It is the 25th largest market we cover in Mexico. It forms a single conurbation with Ciudad Nezahualcoyotl, 8 km away, so digital competition here is metro-wide rather than municipal.
Of Chimalhuacan's 180,284 households, 50.9% have a home internet connection. That puts it 14.8 points below the 65.7% average across Mexico. 27.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 358,278 reachable people online in Chimalhuacan — a market tight enough that geo-targeting stays precise and spend doesn't leak.