Paid Media & Performance in Chimalhuacán
Chimalhuacán is one of Mexico's largest urban markets, home to 703,215 people. It's the 25th largest market we cover in Mexico. It forms one metro area with Ciudad Nezahualcóyotl, 8 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Chimalhuacán's 180,284 households, 50.9% have a home internet connection. That's 14.8 points below the 65.7% average across the México cities we cover. Only 27.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 358,000 people live in connected households in Chimalhuacán. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
