Paid Media & Performance in San Isidro
San Isidro is a city of 41,887 in Mexico. It sits within the municipality of La Paz, which totals 304,088 residents. It falls squarely inside Chimalhuacan's economic orbit, 9 km away, competing for the same digital audience.
Of San Isidro's 10,675 households, 55.7% have a home internet connection. That puts it 10 points below the 65.7% average across Mexico. 29.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 23,312 reachable people online in San Isidro — a market tight enough that geo-targeting stays precise and spend doesn't leak.