Paid Media & Performance in Xico
With 384,327 residents, Xico is one of Mexico's major commercial centres. It sits within the municipality of Valle de Chalco Solidaridad, which totals 391,731 residents. It falls squarely inside Chimalhuacan's economic orbit, 15 km away, competing for the same digital audience.
Of Xico's 102,543 households, 56.3% have a home internet connection. That puts it 9.4 points below the 65.7% average across Mexico. 30.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 216,478 reachable people online in Xico — a market tight enough that geo-targeting stays precise and spend doesn't leak.