Paid Media & Performance in Ixtapaluca
With 368,585 residents, Ixtapaluca is one of Mexico's major commercial centres. It falls squarely inside Chimalhuacan's economic orbit, 13 km away, competing for the same digital audience.
Of Ixtapaluca's 99,488 households, 62.6% have a home internet connection. That puts it 3.1 points below the 65.7% average across Mexico. 43% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 230,566 reachable people online in Ixtapaluca — a market tight enough that geo-targeting stays precise and spend doesn't leak.