Paid Media & Performance in Chalco de Diaz Covarrubias
With 174,704 residents, Chalco de Diaz Covarrubias is one of Mexico's major commercial centres. It sits within the municipality of Chalco, which totals 400,057 residents. It falls squarely inside Chimalhuacan's economic orbit, 18 km away, competing for the same digital audience.
Of Chalco de Diaz Covarrubias's 45,561 households, 58.2% have a home internet connection. That puts it 7.5 points below the 65.7% average across Mexico. 36.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 101,710 reachable people online in Chalco de Diaz Covarrubias — a market tight enough that geo-targeting stays precise and spend doesn't leak.