Paid Media & Performance in Chalco de Díaz Covarrubias
With 174,704 residents, Chalco de Díaz Covarrubias is one of México's main commercial centers. It sits within the municipality of Chalco, which has 400,057 residents. It's 18 km from Chimalhuacán, so many people searching here also compare against businesses there.
Of Chalco de Díaz Covarrubias's 45,561 households, 58.2% have a home internet connection. That's 7.5 points below the 65.7% average across the México cities we cover. Only 36.6% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 102,000 people live in connected households in Chalco de Díaz Covarrubias. Target by area of the city and see which neighborhoods respond before raising spend.
