Paid Media & Performance in San Buenaventura
San Buenaventura is a city of 49,241 in Mexico. It sits within the municipality of Ixtapaluca, which totals 542,211 residents. It falls squarely inside Chimalhuacan's economic orbit, 15 km away, competing for the same digital audience.
Of San Buenaventura's 14,706 households, 76.8% have a home internet connection. That puts it 11.1 points above the 65.7% average across Mexico. 59.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 37,830 reachable people online in San Buenaventura — a market tight enough that geo-targeting stays precise and spend doesn't leak.