Paid Media & Performance in Lerma de Villada
Lerma de Villada is a city of 33,166 in México. It sits within the municipality of Lerma, which has 170,327 residents. It's 35 km from Álvaro Obregón, so many people searching here also compare against businesses there.
Of Lerma de Villada's 9,419 households, 73.2% have a home internet connection. That's 7.5 points above the 65.7% average across the México cities we cover. Only 59.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 24,000 people live in connected households in Lerma de Villada. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
