Paid Media & Performance in Lerma de Villada
Lerma de Villada is a city of 33,166 in Mexico. It sits within the municipality of Lerma, which totals 170,327 residents. It falls squarely inside Alvaro Obregon's economic orbit, 35 km away, competing for the same digital audience.
Of Lerma de Villada's 9,419 households, 73.2% have a home internet connection. That puts it 7.5 points above the 65.7% average across Mexico. 59.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 24,268 reachable people online in Lerma de Villada — a market tight enough that geo-targeting stays precise and spend doesn't leak.