A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Lerma de Villada, México

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in Lerma de Villada

Lerma de Villada is a city of 33,166 in México. It sits within the municipality of Lerma, which has 170,327 residents. It's 35 km from Álvaro Obregón, so many people searching here also compare against businesses there.

Of Lerma de Villada's 9,419 households, 73.2% have a home internet connection. That's 7.5 points above the 65.7% average across the México cities we cover. Only 59.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 24,000 people live in connected households in Lerma de Villada. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Lerma de Villada in numbers

33,166 Population 43rd in México
24,268 Estimated online audience residents in connected households
73.2% Households online 6,892 households
35 km Nearest large city Álvaro Obregón

Source: INEGI, Censo de Población y Vivienda 2020.

Lerma de Villada and its area

Lerma de Villada has 73.2% of households online, against 53.9% in San Mateo Atenco (3 km away) and 58.3% in Ocoyoacac (6 km away). The average across the México cities we cover is 65.7%. If you also sell in San Mateo Atenco, Ocoyoacac and San Pedro Totoltepec, all within 7 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Lerma de Villada, not assumptions about "the Mexican market".

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We size the real audience: 9,419 households, 73.2% of them online.

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We compare your city with the rest of central Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Lerma de Villada?

We estimate about 24,000 people live in households with internet in Lerma de Villada: 73.2% of 9,419 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Lerma de Villada or include nearby towns?

It depends on whether you serve them. The closest on our list are San Mateo Atenco (3 km, 88,734 residents), Ocoyoacac (6 km, 29,068 residents) and San Pedro Totoltepec (7 km, 22,374 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Lerma de Villada?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Lerma de Villada, 59.5% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Lerma de Villada?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Lerma de Villada and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Lerma de Villada?

Tell us what you sell and where. We'll reply with what we'd do first in Lerma de Villada, and what isn't worth paying for.

Request a proposal

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