Paid Media & Performance in San Mateo Atenco
San Mateo Atenco is a city of 88,734 in Mexico. It falls squarely inside Alvaro Obregon's economic orbit, 38 km away, competing for the same digital audience.
Of San Mateo Atenco's 20,673 households, 53.9% have a home internet connection. That puts it 11.8 points below the 65.7% average across Mexico. 36.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 47,829 reachable people online in San Mateo Atenco — a market tight enough that geo-targeting stays precise and spend doesn't leak.