Paid Media & Performance in Naucalpan de Juarez
With 134,948 residents, Naucalpan de Juarez is one of Mexico's major commercial centres. It sits within the municipality of Huixquilucan, which totals 284,965 residents. It falls squarely inside Alvaro Obregon's economic orbit, 9 km away, competing for the same digital audience.
Of Naucalpan de Juarez's 41,717 households, 78.8% have a home internet connection. That puts it 13.1 points above the 65.7% average across Mexico. 68.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 106,313 reachable people online in Naucalpan de Juarez — a market tight enough that geo-targeting stays precise and spend doesn't leak.