Paid Media & Performance in Naucalpan de Juárez
Naucalpan de Juárez is one of Mexico's largest urban markets, home to 776,220 people. It's the 22nd largest market we cover in Mexico. It forms one metro area with Ciudad López Mateos, 7 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Naucalpan de Juárez's 225,450 households, 68.3% have a home internet connection. That's 2.6 points above the 65.7% average across the México cities we cover. Only 52.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 530,000 people live in connected households in Naucalpan de Juárez. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
