Paid Media & Performance in Naucalpan de Juarez
Naucalpan de Juarez is one of Mexico's largest urban markets, home to 776,220 people. It is the 22nd largest market we cover in Mexico. It forms a single conurbation with Ciudad Lopez Mateos, 7 km away, so digital competition here is metro-wide rather than municipal.
Of Naucalpan de Juarez's 225,450 households, 68.3% have a home internet connection. That puts it 2.6 points above the 65.7% average across Mexico. 52.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 530,154 reachable people online in Naucalpan de Juarez — a market tight enough that geo-targeting stays precise and spend doesn't leak.