Paid Media & Performance in Ciudad Lopez Mateos
Ciudad Lopez Mateos is one of Mexico's largest urban markets, home to 523,065 people. It sits within the municipality of Atizapan de Zaragoza, which totals 523,674 residents. It is the 38th largest market we cover in Mexico. It forms a single conurbation with Tlalnepantla, 4 km away, so digital competition here is metro-wide rather than municipal.
Of Ciudad Lopez Mateos's 150,171 households, 72.9% have a home internet connection. That puts it 7.2 points above the 65.7% average across Mexico. 57.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 381,323 reachable people online in Ciudad Lopez Mateos — a market tight enough that geo-targeting stays precise and spend doesn't leak.