A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Ciudad López Mateos

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in Ciudad López Mateos

Ciudad López Mateos is one of Mexico's largest urban markets, home to 523,065 people. It sits within the municipality of Atizapán de Zaragoza, which has 523,674 residents. It's the 38th largest market we cover in Mexico. It forms one metro area with Tlalnepantla, 4 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Ciudad López Mateos's 150,171 households, 72.9% have a home internet connection. That's 7.2 points above the 65.7% average across the México cities we cover. Only 57.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 381,000 people live in connected households in Ciudad López Mateos. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Ciudad López Mateos in numbers

523,065 Population 6th in México
381,323 Estimated online audience residents in connected households
72.9% Households online 109,477 households
4 km Nearest large city Tlalnepantla

Source: INEGI, Censo de Población y Vivienda 2020.

Ciudad López Mateos and its area

Ciudad López Mateos has 72.9% of households online, against 71% in Tlalnepantla (4 km away) and 68.3% in Naucalpan de Juárez (7 km away). The average across the México cities we cover is 65.7%. If you also sell in Tlalnepantla, Naucalpan de Juárez and Buenavista, all within 10 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Ciudad López Mateos, not assumptions about "the Mexican market".

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We size the real audience: 150,171 households, 72.9% of them online.

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We compare your city with the rest of central Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Ciudad López Mateos?

We estimate about 381,000 people live in households with internet in Ciudad López Mateos: 72.9% of 150,171 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Ciudad López Mateos or include nearby towns?

It depends on whether you serve them. The closest on our list are Tlalnepantla (4 km, 658,907 residents), Naucalpan de Juárez (7 km, 776,220 residents) and Buenavista (10 km, 216,776 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Ciudad López Mateos?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Ciudad López Mateos, 57.3% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Ciudad López Mateos?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Ciudad López Mateos and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Ciudad López Mateos?

Tell us what you sell and where. We'll reply with what we'd do first in Ciudad López Mateos, and what isn't worth paying for.

Request a proposal

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