Paid Media & Performance in Ciudad López Mateos
Ciudad López Mateos is one of Mexico's largest urban markets, home to 523,065 people. It sits within the municipality of Atizapán de Zaragoza, which has 523,674 residents. It's the 38th largest market we cover in Mexico. It forms one metro area with Tlalnepantla, 4 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Ciudad López Mateos's 150,171 households, 72.9% have a home internet connection. That's 7.2 points above the 65.7% average across the México cities we cover. Only 57.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 381,000 people live in connected households in Ciudad López Mateos. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
