Paid Media & Performance in Tlalnepantla
Tlalnepantla is one of Mexico's largest urban markets, home to 658,907 people. It sits within the municipality of Tlalnepantla de Baz, which totals 672,202 residents. It is the 28th largest market we cover in Mexico. It forms a single conurbation with Ciudad Lopez Mateos, 4 km away, so digital competition here is metro-wide rather than municipal.
Of Tlalnepantla's 196,407 households, 71% have a home internet connection. That puts it 5.3 points above the 65.7% average across Mexico. 54.9% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 467,522 reachable people online in Tlalnepantla — a market tight enough that geo-targeting stays precise and spend doesn't leak.