A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Tlalnepantla

Data-driven advertising that maximizes every dollar and scales profitable growth.

México, Mexico

Paid Media & Performance in Tlalnepantla

Tlalnepantla is one of Mexico's largest urban markets, home to 658,907 people. It sits within the municipality of Tlalnepantla de Baz, which has 672,202 residents. It's the 28th largest market we cover in Mexico. It forms one metro area with Ciudad López Mateos, 4 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Tlalnepantla's 196,407 households, 71% have a home internet connection. That's 5.3 points above the 65.7% average across the México cities we cover. Only 54.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 468,000 people live in connected households in Tlalnepantla. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Tlalnepantla in numbers

658,907 Population 5th in México
467,522 Estimated online audience residents in connected households
71% Households online 139,359 households
4 km Nearest large city Ciudad López Mateos

Source: INEGI, Censo de Población y Vivienda 2020.

Tlalnepantla and its area

Tlalnepantla has 71% of households online, against 72.9% in Ciudad López Mateos (4 km away) and 68.3% in Naucalpan de Juárez (8 km away). The average across the México cities we cover is 65.7%. If you also sell in Ciudad López Mateos, Naucalpan de Juárez and Buenavista, all within 8 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Tlalnepantla, not assumptions about "the Mexican market".

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We size the real audience: 196,407 households, 71% of them online.

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We compare your city with the rest of central Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Tlalnepantla?

We estimate about 468,000 people live in households with internet in Tlalnepantla: 71% of 196,407 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Tlalnepantla or include nearby towns?

It depends on whether you serve them. The closest on our list are Ciudad López Mateos (4 km, 523,065 residents), Naucalpan de Juárez (8 km, 776,220 residents) and Buenavista (8 km, 216,776 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Tlalnepantla?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Tlalnepantla, 54.9% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Tlalnepantla?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Tlalnepantla and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Tlalnepantla?

Tell us what you sell and where. We'll reply with what we'd do first in Tlalnepantla, and what isn't worth paying for.

Request a proposal

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