Paid Media & Performance in Xonacatlan
Xonacatlan is a city of 22,953 in Mexico. It falls squarely inside Naucalpan de Juarez's economic orbit, 32 km away, competing for the same digital audience.
Of Xonacatlan's 5,324 households, 54.7% have a home internet connection. That puts it 11 points below the 65.7% average across Mexico. 40.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,546 reachable people online in Xonacatlan — a market tight enough that geo-targeting stays precise and spend doesn't leak.