Paid Media & Performance in Ciudad Santa Catarina
With 304,052 residents, Ciudad Santa Catarina is one of Nuevo León's main commercial centers. It sits within the municipality of Santa Catarina, which has 306,322 residents. It's 15 km from Monterrey, so many people searching here also compare against businesses there.
Of Ciudad Santa Catarina's 82,189 households, 76.3% have a home internet connection. That's 3.4 points above the 72.9% average across the Nuevo León cities we cover. Only 53.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 232,000 people live in connected households in Ciudad Santa Catarina. Target by area of the city and see which neighborhoods respond before raising spend.
