Paid Media & Performance in Monterrey
Monterrey is one of Mexico's largest urban markets, home to 1,142,952 people. It's the 10th largest market we cover in Mexico. It forms one metro area with Guadalupe, 5 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Monterrey's 328,895 households, 77.6% have a home internet connection. That's 4.7 points above the 72.9% average across the Nuevo León cities we cover. Only 57.7% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 887,000 people live in connected households in Monterrey. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.