Paid Media & Performance in Monterrey
Monterrey is one of Mexico's largest urban markets, home to 1,142,952 people. It is the 10th largest market we cover in Mexico. It forms a single conurbation with Guadalupe, 5 km away, so digital competition here is metro-wide rather than municipal.
Of Monterrey's 328,895 households, 77.6% have a home internet connection. That puts it 4.7 points above the 72.9% average across Nuevo Leon. 57.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 886,905 reachable people online in Monterrey — a market tight enough that geo-targeting stays precise and spend doesn't leak.