Paid Media & Performance in Guadalupe
Guadalupe is one of Mexico's largest urban markets, home to 635,862 people. It is the 31st largest market we cover in Mexico. It forms a single conurbation with Monterrey, 5 km away, so digital competition here is metro-wide rather than municipal.
Of Guadalupe's 180,425 households, 77.8% have a home internet connection. That puts it 4.9 points above the 72.9% average across Nuevo Leon. 54.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 494,522 reachable people online in Guadalupe — a market tight enough that geo-targeting stays precise and spend doesn't leak.