Paid Media & Performance in Guadalupe
Guadalupe is one of Mexico's largest urban markets, home to 635,862 people. It's the 31st largest market we cover in Mexico. It forms one metro area with Monterrey, 5 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Guadalupe's 180,425 households, 77.8% have a home internet connection. That's 4.9 points above the 72.9% average across the Nuevo León cities we cover. Only 54.7% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 495,000 people live in connected households in Guadalupe. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
