A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Guadalupe

Data-driven advertising that maximizes every dollar and scales profitable growth.

Nuevo León, Mexico

Paid Media & Performance in Guadalupe

Guadalupe is one of Mexico's largest urban markets, home to 635,862 people. It's the 31st largest market we cover in Mexico. It forms one metro area with Monterrey, 5 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Guadalupe's 180,425 households, 77.8% have a home internet connection. That's 4.9 points above the 72.9% average across the Nuevo León cities we cover. Only 54.7% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 495,000 people live in connected households in Guadalupe. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Guadalupe in numbers

635,862 Population 2nd in Nuevo León
494,522 Estimated online audience residents in connected households
77.8% Households online 140,320 households
5 km Nearest large city Monterrey

Source: INEGI, Censo de Población y Vivienda 2020.

Guadalupe and its area

Guadalupe has 77.8% of households online, against 77.6% in Monterrey (5 km away) and 70.2% in Jardines de la Silla (Jardines) (9 km away). The average across the Nuevo León cities we cover is 72.9%. If you also sell in Monterrey, Jardines de la Silla (Jardines) and San Nicolás de los Garza, all within 9 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Guadalupe, not assumptions about "the Mexican market".

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We size the real audience: 180,425 households, 77.8% of them online.

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We compare your city with the rest of Mexico's northern industrial corridor, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Guadalupe?

We estimate about 495,000 people live in households with internet in Guadalupe: 77.8% of 180,425 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Guadalupe or include nearby towns?

It depends on whether you serve them. The closest on our list are Monterrey (5 km, 1,142,952 residents), Jardines de la Silla (Jardines) (9 km, 75,426 residents) and San Nicolás de los Garza (9 km, 412,199 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Guadalupe?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Guadalupe, 54.7% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Guadalupe?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Guadalupe and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Guadalupe?

Tell us what you sell and where. We'll reply with what we'd do first in Guadalupe, and what isn't worth paying for.

Request a proposal

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