Paid Media & Performance in Ciudad Apodaca
Ciudad Apodaca is one of Mexico's largest urban markets, home to 536,436 people. It sits within the municipality of Apodaca, which has 656,464 residents. It's the 37th largest market we cover in Mexico. It forms one metro area with Guadalupe, 14 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Ciudad Apodaca's 149,002 households, 81.5% have a home internet connection. That's 8.6 points above the 72.9% average across the Nuevo León cities we cover. Only 57.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 437,000 people live in connected households in Ciudad Apodaca. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
