Paid Media & Performance in Santa Rosa
Santa Rosa is a city of 21,180 in Nuevo León. It sits within the municipality of Apodaca, which has 656,464 residents. It's 6 km from Ciudad Apodaca, so many people searching here also compare against businesses there.
Of Santa Rosa's 6,012 households, 78.8% have a home internet connection. That's 5.9 points above the 72.9% average across the Nuevo León cities we cover. Only 59% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 17,000 people live in connected households in Santa Rosa. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
