Paid Media & Performance in Fraccionamiento Real Palmas
Fraccionamiento Real Palmas is a city of 40,259 in Nuevo Leon. It sits within the municipality of General Zuazua, which totals 102,149 residents. It falls squarely inside Ciudad Apodaca's economic orbit, 13 km away, competing for the same digital audience.
Of Fraccionamiento Real Palmas's 10,958 households, 65.8% have a home internet connection. That puts it 7.1 points below the 72.9% average across Nuevo Leon. 33.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 26,474 reachable people online in Fraccionamiento Real Palmas — a market tight enough that geo-targeting stays precise and spend doesn't leak.