Paid Media & Performance in Los Pilares
Los Pilares is a city of 25,995 in Nuevo Leon. It sits within the municipality of Salinas Victoria, which totals 86,766 residents. It falls squarely inside Ciudad Apodaca's economic orbit, 16 km away, competing for the same digital audience.
Of Los Pilares's 7,630 households, 58.3% have a home internet connection. That puts it 14.6 points below the 72.9% average across Nuevo Leon. 25.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 15,154 reachable people online in Los Pilares — a market tight enough that geo-targeting stays precise and spend doesn't leak.