Paid Media & Performance in Villas del Arco
Villas del Arco is a city of 21,275 in Nuevo León. It sits within the municipality of El Carmen, which has 104,478 residents. It's 15 km from Ciudad Apodaca, so many people searching here also compare against businesses there.
Of Villas del Arco's 6,343 households, 47.9% have a home internet connection. That's 25 points below the 72.9% average across the Nuevo León cities we cover. Only 19.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 10,000 people live in connected households in Villas del Arco. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
