Paid Media & Performance in Oaxaca de Juárez
With 258,913 residents, Oaxaca de Juárez is one of Oaxaca's main commercial centers. Heroica Puebla de Zaragoza, the nearest large city on our list, is 270 km away. At that distance, it pays to rank for searches that include "Oaxaca de Juárez" before competing for regional terms.
Of Oaxaca de Juárez's 71,396 households, 64.2% have a home internet connection. That's 9.8 points above the 54.4% average across the Oaxaca cities we cover. Only 51.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 166,000 people live in connected households in Oaxaca de Juárez. Target by area of the city and see which neighborhoods respond before raising spend.
