Paid Media & Performance in Oaxaca de Juarez
With 258,913 residents, Oaxaca de Juarez is one of Oaxaca's major commercial centres. With Heroica Puebla de Zaragoza 270 km away, the local market operates with little competition from big-city agencies.
Of Oaxaca de Juarez's 71,396 households, 64.2% have a home internet connection. That puts it 9.8 points above the 54.4% average across Oaxaca. 51.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 166,116 reachable people online in Oaxaca de Juarez — a market tight enough that geo-targeting stays precise and spend doesn't leak.