A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Oaxaca de Juárez, Oaxaca

Data-driven advertising that maximizes every dollar and scales profitable growth.

Oaxaca, Mexico

Paid Media & Performance in Oaxaca de Juárez

With 258,913 residents, Oaxaca de Juárez is one of Oaxaca's main commercial centers. Heroica Puebla de Zaragoza, the nearest large city on our list, is 270 km away. At that distance, it pays to rank for searches that include "Oaxaca de Juárez" before competing for regional terms.

Of Oaxaca de Juárez's 71,396 households, 64.2% have a home internet connection. That's 9.8 points above the 54.4% average across the Oaxaca cities we cover. Only 51.1% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 166,000 people live in connected households in Oaxaca de Juárez. Target by area of the city and see which neighborhoods respond before raising spend.

Oaxaca de Juárez in numbers

258,913 Population 1st in Oaxaca
166,116 Estimated online audience residents in connected households
64.2% Households online 45,807 households
270 km Nearest large city Heroica Puebla de Zaragoza

Source: INEGI, Censo de Población y Vivienda 2020.

Oaxaca de Juárez and its area

Oaxaca de Juárez has 64.2% of households online, against 70.8% in Santa Lucía del Camino (3 km away) and 60.2% in Santa Cruz Xoxocotlán (4 km away). The average across the Oaxaca cities we cover is 54.4%. If you also sell in Santa Lucía del Camino, Santa Cruz Xoxocotlán and San Antonio de la Cal, all within 4 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Oaxaca de Juárez, not assumptions about "the Mexican market".

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We size the real audience: 71,396 households, 64.2% of them online.

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We compare your city with the rest of Mexico's southern states, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Oaxaca de Juárez?

We estimate about 166,000 people live in households with internet in Oaxaca de Juárez: 64.2% of 71,396 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Oaxaca de Juárez or include nearby towns?

It depends on whether you serve them. The closest on our list are Santa Lucía del Camino (3 km, 45,895 residents), Santa Cruz Xoxocotlán (4 km, 81,848 residents) and San Antonio de la Cal (4 km, 24,419 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Oaxaca de Juárez?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Oaxaca de Juárez, 51.1% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Oaxaca de Juárez?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Oaxaca de Juárez and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Oaxaca de Juárez?

Tell us what you sell and where. We'll reply with what we'd do first in Oaxaca de Juárez, and what isn't worth paying for.

Request a proposal

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