Paid Media & Performance in Santa Lucía del Camino
Santa Lucía del Camino is a city of 45,895 in Oaxaca. Heroica Puebla de Zaragoza, the nearest large city on our list, is 272 km away. At that distance, it pays to rank for searches that include "Santa Lucía del Camino" before competing for regional terms.
Of Santa Lucía del Camino's 12,966 households, 70.8% have a home internet connection. That's 16.4 points above the 54.4% average across the Oaxaca cities we cover. Only 52% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 33,000 people live in connected households in Santa Lucía del Camino. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
