Paid Media & Performance in San Martin Texmelucan de Labastida
San Martin Texmelucan de Labastida is a city of 78,264 in Puebla. It sits within the municipality of San Martin Texmelucan, which totals 155,738 residents. It falls squarely inside Heroica Puebla de Zaragoza's economic orbit, 37 km away, competing for the same digital audience.
Of San Martin Texmelucan de Labastida's 20,691 households, 52.3% have a home internet connection. That puts it 8.1 points below the 60.4% average across Puebla. 37% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 40,904 reachable people online in San Martin Texmelucan de Labastida — a market tight enough that geo-targeting stays precise and spend doesn't leak.