Paid Media & Performance in Puebla

Puebla accounts for 2,950,772 residents across the 25 markets we cover, led by Heroica Puebla de Zaragoza (1,542,232), Tehuacan (293,825) and Cholula de Rivadavia (102,260). The state sits within central Mexico's dense urban core.

Connectivity across Puebla is uneven: household internet ranges from 30.2% in Acatzingo de Hidalgo to 76.6% in San Bernardino Tlaxcalancingo. That spread materially changes the Paid Media & Performance approach from one market to the next.

Paid Media & Performance work across Puebla is built on Google & Meta Ads, Programmatic Display and Retargeting. Demand concentrates in Heroica Puebla de Zaragoza, though mid-sized markets often deliver a better cost of acquisition.