Paid Media & Performance in Heroica Puebla de Zaragoza
Heroica Puebla de Zaragoza is one of Mexico's largest urban markets, home to 1,542,232 people. It sits within the municipality of Puebla, which totals 1,692,181 residents. It is the 5th largest market we cover in Mexico.
Of Heroica Puebla de Zaragoza's 440,266 households, 66.6% have a home internet connection. That puts it 6.2 points above the 60.4% average across Puebla. 51.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 1,026,937 reachable people online in Heroica Puebla de Zaragoza — a market tight enough that geo-targeting stays precise and spend doesn't leak.