Paid Media & Performance in Heroica Puebla de Zaragoza
Heroica Puebla de Zaragoza is one of Mexico's largest urban markets, home to 1,542,232 people. It sits within the municipality of Puebla, which has 1,692,181 residents. It's the 5th largest market we cover in Mexico.
Of Heroica Puebla de Zaragoza's 440,266 households, 66.6% have a home internet connection. That's 6.2 points above the 60.4% average across the Puebla cities we cover. Only 51.6% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 1 million people live in connected households in Heroica Puebla de Zaragoza. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
