Paid Media & Performance in Sanctorum
Sanctorum is a city of 35,083 in Puebla. It sits within the municipality of Cuautlancingo, which totals 137,435 residents. It falls squarely inside Heroica Puebla de Zaragoza's economic orbit, 9 km away, competing for the same digital audience.
Of Sanctorum's 10,161 households, 61.5% have a home internet connection. 50.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 21,573 reachable people online in Sanctorum — a market tight enough that geo-targeting stays precise and spend doesn't leak.