Paid Media & Performance in Tepeaca
Tepeaca is a city of 29,123 in Puebla. It falls squarely inside Heroica Puebla de Zaragoza's economic orbit, 32 km away, competing for the same digital audience.
Of Tepeaca's 6,846 households, 43.8% have a home internet connection. That puts it 16.6 points below the 60.4% average across Puebla. 32.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,754 reachable people online in Tepeaca — a market tight enough that geo-targeting stays precise and spend doesn't leak.