Paid Media & Performance in Zacatlan
Zacatlan is a city of 39,203 in Puebla. Heroica Puebla de Zaragoza lies 102 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Zacatlan's 10,428 households, 43.6% have a home internet connection. That puts it 16.8 points below the 60.4% average across Puebla. 37.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 17,090 reachable people online in Zacatlan — a market tight enough that geo-targeting stays precise and spend doesn't leak.