Paid Media & Performance in Alfredo V. Bonfil
Alfredo V. Bonfil is a community of 19,789 in Quintana Roo. It sits within the municipality of Benito Juarez, which totals 911,503 residents. It falls squarely inside Cancun's economic orbit, 9 km away, competing for the same digital audience.
Of Alfredo V. Bonfil's 5,681 households, 62.2% have a home internet connection. That puts it 2.1 points above the 60.1% average across Quintana Roo. 30.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,310 reachable people online in Alfredo V. Bonfil — a market tight enough that geo-targeting stays precise and spend doesn't leak.