Paid Media & Performance in Puerto Aventuras
Puerto Aventuras is a city of 22,878 in Quintana Roo. It sits within the municipality of Playa del Carmen, which totals 333,800 residents. Cancun lies 84 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Puerto Aventuras's 6,901 households, 41.1% have a home internet connection. That puts it 19 points below the 60.1% average across Quintana Roo. 27.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 9,408 reachable people online in Puerto Aventuras — a market tight enough that geo-targeting stays precise and spend doesn't leak.